| Case 2: A Message to Our Next Generation: It is Time to Give Back to Our Country |
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A member of a family that includes more than 130 individuals in five branches located in America, Jamaica, Nigeria, Canada, England and Wales is convinced that sustaining the legacy of her forefathers requires action; and action now! The family’s reunion that occurs every three years was held in July 2006 in their home country. She engaged Shared Interests to join them at the reunion to “get us started”. Discoveries
Strategy We started first with the rational and then engaged the emotional. It was evident that the varying cultures in which the family members had grown up would send us down an equal number of paths; none of which would lead us closer to clarification. So we focused on education over time and honoring the interests and concerns of those who have a sense of their family unit’s direction.
Result
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